The BG Chamber of Commerce, BG Chamber Foundation and the Holiday Parade Committee are committed to continuing the tradition of the BG Community Holiday Parade. We cannot provide an in-person Parade as we traditionally do, but by utilizing the creative talents of WTOL, we can bring the Holiday Spirit into the homes in our community.
We will be broadcasting a two-and-a-half-hour commercial-free reimagined parade including a half-hour montage of all new content and last year’s parade played in its entirety. This montage provides an opportunity for interviews with our Presenting Sponsors, recognition of all sponsors, spotlight performances and holiday wishes. Our vision is to share a glimpse of our City’s culture, vibrancy and community spirit and to entice them to make BG a destination during the holidays to shop, dine and explore our City. We didn’t want to lose the momentum we have gained over the last few years with this broadcast that is reaching 30,000 viewers during the broadcast alone. We have heard it repeatedly that this broadcast has done so much for Bowling Green.

Sponsorships are available.